Aren't mascots great? I love the way their cheeky grins liven up dull world sporting events and how their backstory tells you all about their hopes and fears. This blog is about them. Apart from the London 2012 mascots. What are they about?

Tuesday, September 28, 2010

Commonwealth Games 2010 - Shera

Now, they may have cocked up the accommodation, transport and sporting venues but, credit where credit is due, Delhi were bang on the money with their mascot, Shera:




He's a pretty good looking tiger huh?  His name comes from the Urdu word Sher – meaning tiger. Shera is said to represent the modern Indian; he is an achiever with a positive attitude, a global citizen but justifiably proud of his nation’s ancient heritage, and a fierce competitor but with integrity and honesty. Shera is also a ‘large-hearted gentleman’ who loves making friends and enthusing people to ‘come out and play’.


I wish I was a large-hearted Gentleman too.

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